Beer.
Introducing The World's Most Refreshing Beer™
Coors is a clean, light and refreshing lager with low bitterness and crisp finish that delivers mountain cold refreshment. Coors is best served cold. Every pack features our unique thermochromic ink. When the mountains on the bottle or can turn blue, Coors is mountain cold and ready to drink. It's our Cold Beer Guarantee, and it's how you know Coors is at the perfect temperature. Remember, Blue Mountains = Cold Beer.
Coors was born in the Rocky Mountains which stretches 3,000 miles across North America, reaching their highest point in Colorado.
In 1873, our founder set out in search of the perfect brewing conditions and rather than being put off by these inhospitable Rocky Mountains, he took inspiration from it - choosing to settle right by an ice-cold creek, 5,500 feet above sea level… and that's where the Coors story began.
The Coors Brewing Company's first brewery is still based in Clear Creek Valley of Golden Colorado and the optimism and determined spirit of our founder has been instilled within the successive generations of the Coors family, ensuring they continue to strive for the refreshing perfection instilled over 140 years ago.
And from then, to now, we have continued to deliver Mountain Cold Refreshment in every sip of ice-cold Coors thanks to the Cold Beer Guarantee on our bottles, cans and glasses: because when the mountains on the pack turn blue, Coors is mountain cold and ready to drink.
That's refreshment like no other… an easy drinking that revitalizes and helps you keep it fresh!
When the Mountains Turn Blue It's as Cold as The Rockies
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